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Sweetbeats

SweetBEATS, powered by SweeTARTS, let fans mix music as bold as their favorite candies. Using a WebGL-powered music mixer with concert-style visuals, users could create, share and explore beats inspired by each candy’s unique vibe. The experience struck a chord with over 24,000 custom beats submitted and benchmarks exceeded by threefold.

Client
SweeTARTS
Responsibilities
Art DirectionUI Design
Agency
Duncan Channon
Production Agency
Wildlife
Three mobile designs with different colored onboarding screens Three mobile designs with different colored onboarding screens
Three mobile designs with floating candy explosions and an editor underneath Three mobile designs with floating candy explosions and an editor underneath
A group of colorful candy floating in the air A group of colorful candy floating in the air
Three mobile designs with an editor, effects screen and a sign up screen Three mobile designs with an editor, effects screen and a sign up screen
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