Oreo IconicLove Letter

Iconic Love Letter is an interactive Oreo campaign created to celebrate a limited-edition release of custom BTS Oreo cookies. Built around the global fandom of BTS, the global K-pop phenomenon, the experience invites fans to create their own digital love letter by choosing from predefined messages and decorating it with playful stickers. What started as a sweepstakes entry became an expressive fan moment, with over 50,000 love letters submitted.