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FollowingWildfire

With AI scanning social media photos to predict wildfire risks, Following Wildfire blends tech with emotions. The impact of wildfires on people and nature is highlighted through storytelling — showing the human side of this cutting-edge solution.

Client
Tentree
Responsibilities
Creative DirectionArt DirectionUX DesignUI DesignMotion Design
Agency
Dentsu Creative
Development
Reflektor Digital
A screen shot of the Following Wildfire landing page, social media images in the background A screen shot of the Following Wildfire landing page, social media images in the background
3D render of an airplane flying over a burning forest and alongside text explaing the campaign of Following Wildfire 3D render of an airplane flying over a burning forest and alongside text explaing the campaign of Following Wildfire
A 3D render of a burning Canadian town alongside text explaining the campaign of Following Wildfire A 3D render of a burning Canadian town alongside text explaining the campaign of Following Wildfire
A digital map of Canada showing the areas that hide fire damage with on top a user interface element A digital map of Canada showing the areas that hide fire damage with on top a user interface element
A map of Canada showing all of the areas that are affected by forest fires in 2024 A map of Canada showing all of the areas that are affected by forest fires in 2024
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