AztecNetwork
Token auctions often feel purely transactional, limiting emotional engagement. To change that, we introduced an interactive experience where participants claimed unique tiles to collectively reveal large digital artworks, turning the auction into a shared cultural moment. This sense of co-creation elevated the perceived value of the coin and positioned the Aztec ecosystem as community-driven, with over 15,000 registrations.
Agency
Studio Freight
Client
Aztec Network
Responsibilities
Creative DirectionUX DesignUI DesignMotion Design