AztecNetwork
Token auctions often struggle to build emotional connection, reducing participation to a purely transactional act. To change that, we introduced an interactive experience that turned the auction into a collaborative cultural event. Participants claimed unique tiles to collectively reveal large digital artworks, transforming the sale into a shared, visually striking moment. This sense of co-creation elevated the perceived value of the coin and made the Aztec ecosystem feel community-driven with over 11,000 registrations.
Agency
Studio Freight
Client
Aztec Network
Responsibilities
Creative DirectionUX DesignUI DesignMotion Design